Weather plays a crucial role in many sectors, but its impact is particularly pronounced in the hotel industry. In this article, we'll explore how the weather will influence Canada's hospitality sector in 2024, the effects of recent climate change, and how establishments can adapt to maximize their success and guest satisfaction.
The impact of weather on tourist demand
For some years now, climate change has been modifying traditional weather patterns, directly impacting tourist destinations and, consequently, demand for hotel services.
In 2024, for example, extreme heat waves were more frequent and prolonged. These heat waves led to increased bookings in destinations close to lakes and rivers outside the traditional high season, as evidenced by significant increases in hotel occupancy in regions such as Mauricie, with a 14.5% rise in occupied units according to the Quebec Ministry of Tourism. Milder winters and shorter periods of snow, meanwhile, have affected ski resorts. In 2020-2021, a Canada West Ski Areas Association study shows that the economic impact of ski areas in Western Canada was $1.45 billion, a 42% decrease compared to the 2018-2019 reference season. The impact of the weather is therefore significant on accommodation rates.
The importance of adapting hotel product
To meet the changing needs of guests as weather and climate conditions change, it's essential that hotel establishments adapt their offerings. At Lieberman Tranchemontagne, we offer a wide range of products for every season and situation.
Lightweight, breathable sheets, cotton bathrobes and hypoallergenic pillows to ensure optimum comfort on warm nights. Thick comforters, blankets and bathrobes to offer warmth and comfort to guests after a day spent skiing or exploring the mountains. We always have plenty of products in stock, which means we can deliver orders quickly, perfect for unexpected or last-minute requests.
Weather forecast and inventory management
Weather forecasts are a valuable tool for hoteliers, especially in 2024 when conditions can change rapidly. By monitoring forecasts, managers can anticipate guests' needs and adjust their products accordingly.
They can increase their inventory of lightweight sheets and fans to keep guests comfortable. For this, see our Bedsheet T-310 with Feston on our website. But they can also boost stocks of moisture-resistant products and thick blankets, such as our Premium O'Zenith duvet, to meet increased demand.
Climate change is having an undeniable impact on the hospitality sector, influencing both tourism demand and customer needs. By adapting their offers and making judicious use of weather forecasts, establishments can improve the customer experience and maximize their success. At Lieberman Tranchemontagne, we provide high-quality products for all seasons and weather conditions to help hotels, spas and other establishments offer exceptional service, whatever the weather.
Explore our online catalog and discover how our products can create memorable experiences all year round!